Video is the most powerful media on the web. In this day and age, making your own videos and uploading them to the web is a sinch…and it’s cost effective. If it suits your business strategy to have video content however, you’ve got to have a great idea and a serious plan behind how you want to showcase your company. If running around the office filming on your iphone is all you need cause perhaps you sell applications or handheld devices, go for it! BUT – Even that requires some serious thought and strategy to pull off properly. Make amazing video content and people will share it with their family and friends within minutes of seeing your footage. This can be the key to creating widespread awareness of your brand online.
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